When running an eatery, it is easy to have people fall in love with your food and beverages, but the problem often is attracting them to the café in order to come fall in love, here are some tips you can use to boost your restaurants image;
Host little events
Another way of increasing fame is to partner up with other startups and host an introductory festival in order to introduce to the market, the birth of new dealings. A lot of other small businesses look for market spaces to introduce their products through a pop-up store, so it is highly effective to give out invites to attract these small businesses that offer products of different kinds instead of being edible in nature, which in turn will result in impulse purchasing of food and beverages by the customers who pay a visit to the pop-up store. It is possible to make a compromise with the pop-up stores to hand out smart flyers created using a4 flyer printing, to increase awareness on the café and the pop store simultaneously.
Give out discounts
Customers these days are highly reactive to discounted products, but the discounts are expected to be held for a months’ time if customers are slightly unaware of the restaurant. By giving out flyers or advertisements on the radio, hence appearing appealing and would increase customer traffic accordingly, there can also be a premium advantage or discount given to first-timers.
If you are just starting up you might want to make some connections with renowned chefs and food inspirational people, inviting them to conduct a limited seating, exclusive class or tutorial session would be an added advantage for startups. At the end of the session, as a token for participation cafe aprons can be handed out by the chief guest/ inspirational person.
Social media marketing
Today, one of the easiest platforms that can be used to target customers is through social media marketing. Using Facebook, Instagram, or twitter can earn you a truck load of store traffic due to the amount of time people linger in on social media. By publishing seasonal offers, discounts and limited edition bargains it creates appeal, awareness and positive word-of-mouth.
Keeping up with the trends
Take out and delivery has become essential when carrying out food related businesses. Introducing a new takeout menu card or fast delivery to the online website, social media platforms or mobile applications can portray the image of the restaurant as modern and in line with the trends, and eventually look appealing to the younger generations.